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How does an organization move from using coaching to building a coaching culture? This award-winning case study highlights how Saudi Electricity Company embedded coaching into its leadership strategy to support enterprise-wide transformation.
Named a 2025 ICF Coaching Impact Award Emerging Organization, the company expanded coaching from senior leaders to early-career talent and emerging leaders. With strong executive sponsorship and intentional design, coaching became part of everyday leadership conversations. The case study shares real outcomes in engagement, leadership readiness, and internal development, offering practical insight for organizations looking to make coaching a way of working.
Read MoreWhat happens when coaching becomes part of everyday work, not a benefit for a few? This award-winning case study shows how Microsoft’s Customer and Partner Solutions (MCAPS) division built a coaching culture at scale for more than 70,000 employees.
Recognized as the 2025 ICF Coaching Impact Distinguished Organization, MCAPS expanded coaching beyond senior leaders to include one-on-one coaching, group coaching, manager-as-coach training, and employee coach pathways. The results include stronger engagement, clearer career direction, and increased internal mobility. This case study offers a practical example of how inclusive coaching can strengthen leadership, performance, and growth across an entire organization.
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Support clients in achieving balance and sustainable habits with evidence-based health and wellness coaching strategies.
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Deepen your understanding of ICF ethics and professional conduct to coach with integrity, trust, and accountability.
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Develop mastery in the ICF Core Competencies and apply them in real coaching sessions to strengthen your professional presence.
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Explore how AI, research, and systems thinking are transforming coaching now — and gain the tools to lead boldly into what’s next.
Read MoreGet an inside look at how the global coaching community is evolving and becoming more diverse. Measuring Progress: A Reflective Analysis of Member Demographic Trends focuses on understanding who is in the coaching space and how they feel represented.
Read MoreDiscover how coaching can drive social impact and change. Coaching for Inclusion and Community Change explores how the ICF DEIB Chapter Initiative empowered local chapters to create community projects that expanded access to coaching to promote belonging.
Read MoreThe Future Is Coaching: An ICF Guide for Aspiring Coaches helps people who are beginning their coaching journey understand what the profession stands for and why it matters. Rather than focusing only on methods or tools, the guide reminds new coaches that their own well-being, values, and perspective are central to meaningful work.
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Strengthen your ethical coaching practice by learning how ongoing contracting supports trust, alignment, and integrity throughout every coaching engagement.
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