Internal Coaches

How does an organization move from using coaching to building a coaching culture? This award-winning case study highlights how Saudi Electricity Company embedded coaching into its leadership strategy to support enterprise-wide transformation.

Named a 2025 ICF Coaching Impact Award Emerging Organization, the company expanded coaching from senior leaders to early-career talent and emerging leaders. With strong executive sponsorship and intentional design, coaching became part of everyday leadership conversations. The case study shares real outcomes in engagement, leadership readiness, and internal development, offering practical insight for organizations looking to make coaching a way of working.

What happens when coaching becomes part of everyday work, not a benefit for a few? This award-winning case study shows how Microsoft’s Customer and Partner Solutions (MCAPS) division built a coaching culture at scale for more than 70,000 employees.

Recognized as the 2025 ICF Coaching Impact Distinguished Organization, MCAPS expanded coaching beyond senior leaders to include one-on-one coaching, group coaching, manager-as-coach training, and employee coach pathways. The results include stronger engagement, clearer career direction, and increased internal mobility. This case study offers a practical example of how inclusive coaching can strengthen leadership, performance, and growth across an entire organization.